The MERKUR Group (formerly Gauselmann Group) has been a pioneer in the gaming and entertainment industry for over 65 years, continually driving innovation and excellence. What began as a small jukebox operation in 1957 quickly evolved into a global gaming powerhouse, introducing cutting-edge gaming machines, opening entertainment venues, and expanding into international markets.
Explore our journey from a small gaming operation to a global entertainment brand. Our timeline below highlights key milestones, innovations, and expansions that have shaped MERKUR into what it is today.
Paul Gauselmann lays the foundation for what would become the MERKUR Group (formerly Gauselmann Group) by operating jukeboxes in Germany. His passion for entertainment and innovation leads to the development of the company’s first amusement and gaming machines.
Paul Gauselmann opens the first MERKUR gaming venue in Delmenhorst, Lower Saxony, setting new industry standards with a premium, hotel-inspired design. His focus on innovation, top-tier service, and a welcoming atmosphere lays the foundation for MERKUR Casino’s future success as Germany’s leading arcade operator.
Production begins as the first Gauselmann-developed slot machine, the “Merkur B,” launches to great success. This year also marks the foundation of the Lübbecke production site, which remains a key part of MERKUR’s operations today.
After establishing a strong presence in Germany, the Gauselmann Group looks beyond its home market to bring its innovative gaming concepts to a wider audience. This year marks a major milestone as the company opens its first international arcade in Amsterdam. This successful launch paves the way for further growth across Europe, laying the foundation for MERKUR’s global presence today.
The Gauselmann Group launches ATRONIC, expanding into the international casino market. Led by Michael Gauselmann, the company gains recognition for its high quality German-made gaming products. By 1998, ATRONIC becomes the first European company to secure a manufacturing license in Nevada, opening doors to the world’s largest casino market.
The Gauselmann Group seizes the opportunity to expand into the rapidly growing sports betting market. In 2005, it acquires a controlling stake in Austrian betting specialist Cashpoint, gaining valuable expertise. In 2006, MERKUR Interactive GmbH is founded, marking the company’s move into sports betting and online gaming. This step solidifies the Gauselmann Group’s commitment to expanding its presence in the rapidly evolving digital gaming landscape.
The Gauselmann Group acquires Praesepe, a leading UK gaming arcade operator, marking the brand’s entry into the UK market. This becomes MERKUR Casino UK, part of the now-renamed MERKUR Group.
MERKUR introduces MERKUR Slots, investing in the UK high street gaming scene with modern digital slot venues.
MERKUR expands further, opening MERKUR Casino Aberdeen, its first traditional UK casino, offering a full range of table games, slots, and live entertainment.
Although gambling and gaming should be enjoyed as a recreational activity, it can cause a problem for a minority of players. We aim to prevent problem gambling and underage access to our venues while simultaneously providing a friendly and entertaining gambling experience for our players. As a responsible gambling operator, the well-being of our players is of utmost importance.
Learn about the principles that guide our work: integrity, innovation, and responsibility.
Discover the exciting career opportunities available and the benefits of working at MERKUR Casino UK.
Meet the key partners that help us to deliver top-quality gaming products and services.